![]() The following 3 were released everyday until February 10th at 4 pm everyday. 15 The video begins with One Direction at a house party, they are all bored until the DJ starts playing 'Midnight Memories'. 14 To date, the video has over 200 million views. ![]() On 25 January 2014, it was announced that the video would premiere on Vevo at midnight on 31 January. The first behind the scenes video was released on Februat 4 pm. The official music video was filmed in London in December 2013. On January 29th and 30th, 2014, the first and second trailer were released respectively. Legal action was considered, but a studio recording of the band writing the song shows it was an original effort.Įveryday from January 26, 2014, at 4 pm GMT (11 am EST), they released a GIF on Facebook and Twitter taken from the music video building up to Friday the 31st when the whole music video was released at 4 pm GMT. The song's chorus resembles the chorus to Def Leppard's song Pour Some Sugar On Me. In various promotional interviews during 2015, Louis said Midnight Memories was one of his proudest achievements because he and Liam worked the hardest to perfect the sound and writing.Īs they were writing the song, the chorus wasn't quite finished, so while they worked on it they substituted "I love KFC" for what would later become the words "midnight memories", and the words "chicken, chicken" for what would end up being "singing, singing". On January 23, 2014, a 19 second clip of Liam discussing Midnight Memories was released, where he stated "It's actually one of the songs I wrote with Louis" and "This is the first song we wrote on the album, so this kinda like paved the way for this whole album sound and the way it all changes and stuff".
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